Articles
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Read more: Marketers! be a great leader to create great brands. Read more: Marketers! be a great leader to create great brands.
Marketers! be a great leader to create great brands.
By Maxwell Ranasinghe – Senior Lecturer, Corporate Trainer and Author Introduction The role of leadership in nurturing successful brands has been extensively studied and documented. Great brands do not emerge…
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Read more: Corporate Social Responsibility: an alternate route to make companies “true brands” Read more: Corporate Social Responsibility: an alternate route to make companies “true brands”
Corporate Social Responsibility: an alternate route to make companies “true brands”
By Maxwell Ranasinghe American Marketing Association defines a brand as “Name, term, sign or symbol or design or a combination of them intended to identify the goods and services of…
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Read more: The Power of Customer Care: Gaining an Edge in Competitive Markets Read more: The Power of Customer Care: Gaining an Edge in Competitive Markets
The Power of Customer Care: Gaining an Edge in Competitive Markets
Introduction In today’s highly competitive market, where product offerings and prices are often similar, the differentiating factor that can give businesses a significant advantage is the level of customer care…