Articles
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Read more: Leadership Style Matters Read more: Leadership Style Matters
Leadership Style Matters
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Read more: Corporate Success in 2024 Read more: Corporate Success in 2024
Corporate Success in 2024
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Read more: Convincing Importance Customers to your employees Read more: Convincing Importance Customers to your employees
Convincing Importance Customers to your employees
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Read more: Leadership Unveiled: Simplifying Complex Leadership Concepts with Inspiring Stories Read more: Leadership Unveiled: Simplifying Complex Leadership Concepts with Inspiring Stories
Leadership Unveiled: Simplifying Complex Leadership Concepts with Inspiring Stories
By Maxwell Ranasinghe, published with Amazon LLC, USA Amazon.com: Leadership Unveiled: Simplifying Complex Leadership Concepts with Inspiring Stories: “ Workbook for Educators Creating Engaging Exercises and Case Studies, and an…
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Read more: Towards A New Definition Of Marketing To Adopt The Approaches Of Sustainable Development Read more: Towards A New Definition Of Marketing To Adopt The Approaches Of Sustainable Development
Towards A New Definition Of Marketing To Adopt The Approaches Of Sustainable Development
Maxwell Ranasinghe: M.A. (Interdisciplinary) York, BSc.(Business Admin) Sri Jayewardenepura, CPM( Marketing) New Haven. – Senior Lecturer and Corporate Trainer. Wikipedia provides a summary of marketing definitions. Philip Kotler defines marketing as…
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Read more: Develop your Branch Managers Read more: Develop your Branch Managers
Develop your Branch Managers
How to Elevate Your Branch Managers to be Super Performers! (youtube.com)
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Read more: Marketers! be a great leader to create great brands. Read more: Marketers! be a great leader to create great brands.
Marketers! be a great leader to create great brands.
By Maxwell Ranasinghe – Senior Lecturer, Corporate Trainer and Author Introduction The role of leadership in nurturing successful brands has been extensively studied and documented. Great brands do not emerge…
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Read more: Corporate Social Responsibility: an alternate route to make companies “true brands” Read more: Corporate Social Responsibility: an alternate route to make companies “true brands”
Corporate Social Responsibility: an alternate route to make companies “true brands”
By Maxwell Ranasinghe American Marketing Association defines a brand as “Name, term, sign or symbol or design or a combination of them intended to identify the goods and services of…
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Read more: The Power of Customer Care: Gaining an Edge in Competitive Markets Read more: The Power of Customer Care: Gaining an Edge in Competitive Markets
The Power of Customer Care: Gaining an Edge in Competitive Markets
Introduction In today’s highly competitive market, where product offerings and prices are often similar, the differentiating factor that can give businesses a significant advantage is the level of customer care…