Articles
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Read more: Why we need to promote green consumerism : Healthier Planet: Read more: Why we need to promote green consumerism : Healthier Planet:
Why we need to promote green consumerism : Healthier Planet:
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Read more: Influence of Family on Consumer Behavior Read more: Influence of Family on Consumer Behavior
Influence of Family on Consumer Behavior
An interactive MBA class activity. It effectively combines theory (Family Life Cycle, modernity, decision making roles) with local context and practical marketing applications. Written by Maxwell Ranasinghe- Corporate Trainer Date:…
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Read more: The Gen Z Smartphone Journey: A Story of Ayesha written by Maxwell Ranasinghe for classroom discussion Read more: The Gen Z Smartphone Journey: A Story of Ayesha written by Maxwell Ranasinghe for classroom discussion
The Gen Z Smartphone Journey: A Story of Ayesha written by Maxwell Ranasinghe for classroom discussion
Setting: Colombo, Sri Lanka Protagonist profile: Ayesha, a 22 year old final year Japura university student, part-time content creator, and environmentally conscious Gen Z consumer. This story illustrates that for…
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Read more: For Use in Class discussion : Strategic Management – Crisis Leadership, Resource Mobilization, and Complex System Reconstruction Read more: For Use in Class discussion : Strategic Management – Crisis Leadership, Resource Mobilization, and Complex System Reconstruction
For Use in Class discussion : Strategic Management – Crisis Leadership, Resource Mobilization, and Complex System Reconstruction
Case Study: Strategic Recovery from Systemic Shock – Cyclone Ditwah and the Sri Lankan Dilemma written by Maxwell Ranasinghe. Synopsis: This case presents the Sri Lankan government facing the aftermath…
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Read more: Measuring What Matters: Carbon Pool Assessment and Monitoring Protocols in Plantation Carbon Credit Projects Read more: Measuring What Matters: Carbon Pool Assessment and Monitoring Protocols in Plantation Carbon Credit Projects
Measuring What Matters: Carbon Pool Assessment and Monitoring Protocols in Plantation Carbon Credit Projects
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Read more: List of publications of Prof. Hemanthi Ranasinghe Read more: List of publications of Prof. Hemanthi Ranasinghe
List of publications of Prof. Hemanthi Ranasinghe
RESEARCH INTERESTS AND PUBLICATIONS – up to 2024Conducted research in the broad areas of biodiversity and ecosystem management, water resourcemanagement, community participation in resource management, indigenous knowledge practices,sustainability practices in…
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Read more: Change Management Read more: Change Management
Change Management
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Read more: Deceptive Advertising in Sri Lanka Read more: Deceptive Advertising in Sri Lanka
Deceptive Advertising in Sri Lanka
“Marketers Be Aware” of Deceptive Advertising, Abusive Trade Practice, Consumer Response and the “Sleeping Dragon” Consumer Affairs Authority. By Maxwell Ranasinghe[1] Marketing mix is one of the controllable variables that…
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Read more: Story to use in a Customer Care Training Program Read more: Story to use in a Customer Care Training Program
Story to use in a Customer Care Training Program
The Hotel Reservation Fiasco Background Mr. Ramesh Silva, a frequent business traveler, often stays at the “Grand Horizon Hotel,” a well-known chain in India. He has been a loyal customer…
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Read more: Journey towards ESG Read more: Journey towards ESG
Journey towards ESG
The Evolution of Environmental Conservation: From Industrial Revolution to ESG By Prof: Hemanthi Ranasinghe The story of environmental conservation is deeply intertwined with the history of human progress. The Industrial…