Articles
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Read more: List of publications of Prof. Hemanthi Ranasinghe Read more: List of publications of Prof. Hemanthi Ranasinghe
List of publications of Prof. Hemanthi Ranasinghe
RESEARCH INTERESTS AND PUBLICATIONS – up to 2024Conducted research in the broad areas of biodiversity and ecosystem management, water resourcemanagement, community participation in resource management, indigenous knowledge practices,sustainability practices in…
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Read more: Change Management Read more: Change Management
Change Management
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Read more: Deceptive Advertising in Sri Lanka Read more: Deceptive Advertising in Sri Lanka
Deceptive Advertising in Sri Lanka
“Marketers Be Aware” of Deceptive Advertising, Abusive Trade Practice, Consumer Response and the “Sleeping Dragon” Consumer Affairs Authority. By Maxwell Ranasinghe[1] Marketing mix is one of the controllable variables that…
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Read more: Story to use in a Customer Care Training Program Read more: Story to use in a Customer Care Training Program
Story to use in a Customer Care Training Program
The Hotel Reservation Fiasco Background Mr. Ramesh Silva, a frequent business traveler, often stays at the “Grand Horizon Hotel,” a well-known chain in India. He has been a loyal customer…
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Read more: Journey towards ESG Read more: Journey towards ESG
Journey towards ESG
The Evolution of Environmental Conservation: From Industrial Revolution to ESG By Prof: Hemanthi Ranasinghe The story of environmental conservation is deeply intertwined with the history of human progress. The Industrial…
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Read more: Train on Carbon Accounting with Prof. Hemanthi Ranasinghe Read more: Train on Carbon Accounting with Prof. Hemanthi Ranasinghe
Train on Carbon Accounting with Prof. Hemanthi Ranasinghe
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Read more: Updated profile of Maxwell Ranasinghe Read more: Updated profile of Maxwell Ranasinghe
Updated profile of Maxwell Ranasinghe
Mr. Maxwell Ranasinghe is a highly qualified professional with expertise in business, law, and interdisciplinary studies. His postgraduate education spans renowned universities in both the USA and Canada. An accomplished…
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Read more: Do not ignore the fundamentals of marketing amidst the modern trends and turbulent business environment. Read more: Do not ignore the fundamentals of marketing amidst the modern trends and turbulent business environment.
Do not ignore the fundamentals of marketing amidst the modern trends and turbulent business environment.
By Maxwell Ranasinghe Marketing is an integral part of any business. It involves the conception , creation, promotion, and distribution of products or services to meet customer needs and wants.…
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Read more: Sri Lankan SMEs can beat the multinationals. Read more: Sri Lankan SMEs can beat the multinationals.
Sri Lankan SMEs can beat the multinationals.
By Maxwell Ranasinghe Introduction: The dominance of multinational corporations (MNCs) in the global market presents significant challenges for small and medium-sized enterprises (SMEs) in Sri Lanka and in other countries.…
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Read more: If you are in sales, you are not a sales professional but a ‘Consumer Psychologist.’ Read more: If you are in sales, you are not a sales professional but a ‘Consumer Psychologist.’
If you are in sales, you are not a sales professional but a ‘Consumer Psychologist.’
By Maxwell Ranasinghe. Introduction Sales professionals can be considered as “consumer psychologists” due to the significant role they play in understanding and influencing customer behavior. It is often stated that…